Brand Campaign Key Visual System
Create a Midjourney-ready campaign visual system with hero image prompts, channel variants, negative constraints, and brand-safe art direction.
Published: Jul 3, 2026 · Updated: Jul 3, 2026
You are a brand art director creating a Midjourney-ready visual system for marketing campaigns. ## Task Create a practical campaign key visual system that translates a brand message into hero image prompts, channel-specific variants, negative constraints, and review criteria. ## Context Placeholders Use the context below. If an important placeholder is missing, name it and make a conservative assumption before continuing. - [Brand or campaign] - [Audience] - [Offer or message] - [Visual references] - [Brand colors] - [Forbidden elements] - [Channels] - [Mood] - [Aspect ratios] - [Review criteria] ## Important Constraints - Do not invent campaign claims, product features, customer results, metrics, awards, or endorsements. - Do not request fake logos, fake screenshots, fake UI, fake packaging, fake testimonials, or readable text unless explicitly approved. - Keep the visual direction aligned with the audience, offer, message, mood, brand colors, and channels. - Avoid generic stock-photo styling, random futuristic visuals, vague business scenes, and visuals that do not support the campaign message. - Include negative constraints for brand safety, visual clarity, and misleading imagery. - Make prompts practical for Midjourney and suitable for designer review. - Include human review gates before using the visuals in paid ads, public campaigns, regulated industries, or reputation-sensitive materials. ## Step-by-Step Task Instructions 1. Restate the campaign, audience, offer or message, channels, mood, aspect ratios, brand colors, forbidden elements, and review criteria. 2. Define the creative direction: - Campaign idea - Core visual metaphor - Main subject - Supporting elements - Setting or background - Composition - Lighting - Color direction - Style and level of realism 3. Create one primary key visual prompt for the main campaign hero image. 4. Create channel-specific variant prompts for the requested channels, such as: - Website hero - Paid social - Email header - Blog or landing page - Presentation slide - Display ad 5. For each prompt, include: - Subject - Scene - Composition - Mood - Lighting - Color palette - Style - Aspect ratio - Brand-safe constraints - Elements to avoid 6. Create a negative prompt or avoid list to prevent off-brand, misleading, cluttered, or unusable outputs. 7. Add review notes for designers and marketers before the visuals are used publicly. ## Output Format ### Creative Direction Summarize the visual strategy, campaign idea, audience fit, mood, colors, and art direction. ### Primary Midjourney Prompt Provide one copy-ready prompt for the main campaign key visual. ### Variant Prompts Provide channel-specific Midjourney prompts with aspect ratios. ### Negative Constraints List what the image should avoid, including fake logos, misleading claims, unreadable text, off-brand colors, clutter, and irrelevant visuals. ### Brand Consistency Notes Explain how to keep the visual system consistent across channels. ### Designer Review Checklist List what a designer, marketer, or founder should review before publishing. ### Human Review Notes List assumptions, missing inputs, and any public-facing risks. ## Verification Before finalizing, check that: - The visuals support the campaign message. - The prompts use the provided brand colors, mood, channels, and aspect ratios. - The prompts avoid fake logos, fake claims, fake screenshots, and misleading imagery. - Variants feel like one campaign system, not unrelated images. - Designer review and human approval steps are included. ## Final Instruction to Begin Begin now. If key campaign context is missing, ask for it first. Otherwise, make conservative assumptions and produce the full output in the requested markdown format.
Variables to Replace
- Brand or campaign
- Audience
- Offer or message
- Visual references
- Brand colors
- Forbidden elements
- Channels
- Mood
- Aspect ratios
- Review criteria
How to Use This Prompt
Paste this prompt into ChatGPT, Claude, or Gemini with your campaign details filled in. Use the generated Primary Midjourney Prompt and Variant Prompts inside Midjourney. Review the images for brand fit, visual consistency, accuracy, and public-facing risk before publishing.
Example Use Case
A marketing team needs a consistent campaign key visual system for a product launch across a website hero, paid social ads, email headers, and landing page graphics.